Thirteen. Established, But Still Irreverent.
Acumen is a design and brand innovation company. We specialize in activating consumer behavior. Smart, strategic and integrated, our solutions inspire enthusiasm and drive game-changing results. We look at projects holistically and are trained in the art of possibilities. We have an unquenchable curiosity but share a common objective: anchor creativity in sharp thinking to ensure your success. Our core capabilities synergistically fuel one another:
Branding + Identity
We are unparalleled in starting at the very beginning. We are also prodigious at refreshing, restoring, renewing and reconnecting existing brands. We excel at thinking beyond the expected and believe all brands, new or emerging, deserve promise, power, personality and preference.
Brand-to-Space Design
We bring your brand to life. Our custom designed, spatial experiences center on immersing your audience and extending your brand message beyond simply presenting and telling. We engage your audience and establish a deeper connection. The result is a brand influence that garners a loyalty far beyond traditional.
Marketing + Communications
We continue to stretch the imagination and demand innovation. We’ll strategize and design the communications materials you need to realize your goals. We ensure that every effort produces a more dynamic brand.

Jerry Alexander
As a recovering architect and a thriving tequila connoisseur, Jerry is a principal, designer, and brand man for whom there is no box. Whether boot camp, the MS150, big ideas or minute details. He takes 'em on.. and owns 'em all.

Dick Lew
Dick bleeds brands through whatever writing utensil is closest at hand. He's a dog lover, Jerry's sponsor in architecture recovery, and a social media savant. Dick leads Acumen's pen-and-paper style of brand innovation with every pencil stroke and re-invention of consumer interaction.