Healthy Food, Healthy Families, Healthy Excitement!
The countdown is on and there are only 5 days until the AAFH ADDY’s! As we collect our skinny ties and break out the liquid eyeliner, we thought we’d share another project with you that will be honored in this weekend’s show. Our second award is in Category 13B, Specialty Advertising for our wonderful client, Dole Food Company .
Acumen has enjoyed our relationship with Dole and we have had the opportunity to work with many of their divisions over the last few years on projects ranging from packaging and product design, to branded-space installation, to participating in their internal innovation program. As our relationship deepens, we are looking forward to an exciting 2012 and beyond with more exciting products and projects to share soon!
This particular project was an exceptionally exciting one that was born out of a very spirited innovation + ideation session we participated in on the Dole campus in early 2010. And, this was our inaugural project with the Dole Nutrition Institute.
It began as a challenge to create and build unique products that would advance the Nutrition Institute’s mission “to cultivate the seeds of knowledge and provide the public with definitive, easily accessible, scientifically-validated information on nutrition and health.”
The Dole Garden Kit was born. “Designed to teach kids how food goes from field to fork, the Dole Garden Kit is packed with everything you need to start your own vegetable garden.”
From forming a partnership with Ferry Morse Seed Company, to compiling and writing the garden journal complete with nutrition facts, recipes and gardening tips, to the design of the program itself and the packaging, Acumen and the Dole Nutrition Institute were on to something very special. This comprehensive kit provides an opportunity for families to learn how and why it is healthy to grow and eatcertain fruits and veggies. Focusing on their top 12 Superfoods from Carrots to Pineapples, the garden kit containseverything they would need to start and successfully grow their own healthygarden. Fun, educational and of course, healthy.
We do love Dole. We love their Nutrition Institute. We share this award with them and every partner and friend that made this kit possible. Now, back to creating. There is much to complete for a few 2012 launches! In the meantime, join the healthy conversation on Twitter!

