Coca-Cola

Over the last 13 years, Acumen has provided key account work delivering: qualitative concepts for the reinvention of the carbonated soda offering in the grocery and c-store channel, holistic brand activation both inside and outside, a new QSR campaign coined “Discover” aimed at connecting with millennials, new proprietary and biodegradable Coke vessels and a number of promotions and visual communications projects.

Acumen also worked globally with the brand, creating virtual concept studios in Mexico City & London, to facilitate the development of joint-proprietary concepts in an effort to win the global (non-U.S.) fountain rights for Yum Brands Restaurants. The scope of this project included the design and development of pre-visit messaging, exterior signage, interior redesigns for optimized consumer experiences and post visit experiences.

Capabilities: advertising, brand-to-space design, branding + identity, collateral, design, graphic, in-store display, innovation, marketing + communications, out-of-home, packaging, pr, print, product development, public relations, shopper marketing, strategic planning

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