Diet Pepsi

Acumen was invited to participate in re-branding the signature Diet Pepsi brand look and feel to spark the shrinking diet category within the cola industry. The intent was to transition the brand from a female-centric cola offering into a more masculine soda brand without alienating its core demographic. Acumen’s new brand identity and packaging concepts were selected for the global rollout of the new design of the entire Diet Pepsi portfolio.

 

Capabilities: branding + identity, design, graphic, innovation, marketing + communications, packaging

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