Dreamfields

Acumen developed the entirety of the brand identity for the new product-to-market venture. The project included development of the brand, logo mark, package design, national advertising campaign, in-store displays, sales strategy development and public relations campaigns. Dreamfields pasta continues to be a feature pasta on retailer shelves throughout the country.

Capabilities: advertising, branding + identity, collateral, design, graphic, in-store display, innovation, marketing + communications, out-of-home, packaging, pr, print, product development, public relations, shopper marketing, strategic planning, website

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