Hotel Icon

Acumen provided full naming and brand positioning services for the new Hotel Icon in Houston, Texas. In working with Randall Davis, a visionary pioneer developer in Houston’s urban districts, Hotel Icon was the crown jewel and cornerstone to revitalizing the downtown hospitality market.

Hotel Icon is a boutique hotel that featured a 5-star restaurant by world renowned Chef Jean-Georges Vongerichten and a Whiskey club partnership with Randy Gerber.

Acumen provided full brand identity and launch services working on print collaterals, an advertising campaign, and PR consulting.

Capabilities: advertising, brand-to-space design, branding + identity, collateral, design, graphic, innovation, marketing + communications, pr, print, public relations, strategic planning

You can email or call, but we'd rather see your face. Stop in, relax & enjoy some of our liquid inspiration.