Pepsi

Over the last 13 years, Acumen has provided key brand work that has included a celebration experience in the new Dallas Cowboy’s Stadium in Arlington, Texas, to re-branding the signature Diet Pepsi brand look and feel, to designing the Pepsi Refresh Everything campaign’s pop-up stores.

Pepsi was looking for new ways to celebrate social connections in grand, public venues; in this case, the new Dallas Cowboys Stadium in Arlington, Texas. Acumen developed a celebration experience that drew from their global repositioning and merged that with several unique interactions in the space.  The experience created a series of memorable consumer touch points with the core Pepsi brand messages.

Acumen was invited to design the Pepsi Refresh Everything campaign’s pop-up stores to be rolled out in lease areas. The stores were 30’ x 30’ zones designed to spread the Pepsi message and allow the target audience direct interaction with the Refresh Everything project.

Capabilities: brand identity, brand-to-space design, design, event design, graphic, innovation, marketing + communications, out-of-home, packaging

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