Terex

Acumen partnered with Terex to create their full, global distributor branding guidelines, marketing campaign and collateral.  The project included brand development, brand extensions, interactive media, design strategy for all product packaging, visual guidelines, collateral tools and templates, and corporate collateral.

Capabilities: advertising, brand-to-space design, branding + identity, collateral, design, graphic, in-store display, innovation, marketing + communications, out-of-home, packaging, pr, print, product development, public relations, shopper marketing, strategic planning, website

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